January 18, 2024

Edit Media Consulting and Pinnacle Public Relations Agency Merge

Therese Apel

Alexandra Shockey (left) and Adam Horlock

Pinnacle Founder Adam Horlock Named Chief Operations Officer

Memphis-based Edit Media Consulting and Jackson-based Pinnacle Public Relations Agency have entered into a definitive merger agreement, successfully merging Pinnacle Public Relations into Edit Media and forming a powerful agency with an extensive client portfolio of brands and organizations across the nation.

Pinnacle Public Relations founder Adam Horlock now serves as Chief Operating Officer for Edit Media. Under Horlock’s tenure, Pinnacle Public Relations experienced substantial growth since the agency’s launch in September 2022, gaining clientele across the United States, including California, Oregon, Texas, Mississippi, Tennessee, and Florida.

Pinnacle Public Relations assisted companies and organizations with national product and patent announcements, brand strategy, investment and venture capital campaigns, growth and hiring announcements, crisis and reputation management, brand positioning, and merger/acquisition announcements. Pinnacle’s work has been featured in Entrepreneur, Yahoo! Finance, TechTimes, San Francisco Examiner, International Business Times, USA Today, and Franchise 500, among other media.

“I am truly honored to be named COO of Edit Media and thrilled to add Pinnacle’s capabilities
and brand assets to our combined organization,” said Horlock. “To partner with trailblazing CEO Alexandra Shockey and work with such a strong, incredible team at Edit is an honor of a lifetime. I am also so thankful for the support of Pinnacle’s current client base in this merger, as they will benefit from an expanded agency with additional capabilities in strategy, consulting, and public relations, including social media management, advertising, and web development.”

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